Caretech startup Motion helps care teams deliver support plans

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Motion, a UK care technology startup, helps care teams turn support plans into everyday activities and record outcomes in seconds. The platform aims to reduce paperwork, give staff more time to provide care, and help people receiving support achieve greater independence. The company has now secured an undisclosed six-figure investment from impact investors following a pre-seed round last year.
The platform allows staff to record events as care is delivered rather than writing them up afterwards. Councils then receive reports showing what their funding has achieved.

The software can build towards greater independence for the person receiving care, such as walking to the shop.

Motion’s data showed that people who used the platform consistently for three months typically achieved at least one personal goal, such as making a meal. 

It also reportedly saved staff 12 hours per week on planning and paperwork. The startup reported faster-than-expected growth and a surge in demand following positive outcomes for current users.

The software was co-produced with more than 4,000 people across care providers, people who receive care, and their families.

Motion will use the new funding to measure whether these gains lead to people requiring less intensive support over time, which could reduce the cost of care packages for local authorities. 

Motion aims to be working with 2,000 care providers by 2028.

The investment comes as the Prime Minister sets out plans for a National Care Service, and as councils face pressure to show what their social care spending achieves. 

Adult and children’s social care now account for 65% of councils’ budgets on average, up from 57% a decade ago, according to the County Councils Network.

The Prime Minister has brought forward the final report of Baroness Casey’s Independent Commission on Adult Social Care to summer 2027, and has said Labour will put proposals for a National Care Service, based on NHS principles, to voters at the next general election.

Zeezy Izenman, CEO and Founder of Motion, said: “The Prime Minister has this week set out his ambition for a National Care Service. Whatever shape it takes, care will need to show what it achieves. Giving care teams time back, and showing commissioners the outcomes their money buys, is where technology can help. This funding lets us bring Motion to more providers and local authorities, so more people receive care built around what matters to them.”

Izenman founded Motion in 2023 after growing up with an autistic step-brother who had high support needs. He went on to volunteer in care homes, where he recognised the gap between the quality of care being delivered and the evidence being generated.

Motion has been featured by the BBC for its impact on residents in Sheffield, and by The Times as one of a group of Gen Z founders working to make the world a better place. It was also named one of the UK’s Most Promising Early Stage Tech Startups by Tech Nation in 2026. 

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